Japan Festival Atlas
Festivals / Rooster / Tokyo

Tori-no-ichi

酉の市say “toh-ree noh ee-chee”

On the Rooster days of November, Tokyo's Ōtori shrines fill with stalls selling decorated bamboo rakes to “rake in” good fortune for the year ahead.

Tokyo · Map ↗Rooster days of November, every year★ Easy accessMarketBusiness luck
Large paper lanterns with black and red lettering hang above a stall at a shrine at night.
Lanterns at Ōtori Shrine in Asakusa during Tori-no-ichi, November 3, 2013. Photo: Yoshikazu TAKADA, CC BY 2.0. Source

What it is

Tori-no-ichi, “the rooster market”, is held at Ōtori shrines on the days of the Rooster in November. Merchants and shop owners come to pray for good business in the coming year and to buy kumade, bamboo rakes decorated with lucky charms, to “rake in” fortune.

The biggest market is at Ōtori Shrine in Asakusa, where it starts at midnight and runs for a full day. Stalls piled with glittering rakes fill the streets, and with each sale the sellers lead a burst of rhythmic hand-clapping for luck.

Key dates

The festival at a glance

DateWhat happens
Each Rooster dayTori-no-ichi: Stalls selling kumade rakes open from midnight and run through the day and night
First visit?

Which day should you go?

Best for first-timers

Any Rooster day, evening

Come after dark, when the stalls glow and the sound of hand-clapping rings out with each sale.

At the festival

What to look for

Kumade

Bamboo rakes covered in lucky symbols, masks, rice bales and gold coins. Bigger ones are more expensive.

Tejime

When a big rake is sold, the stallholders and buyer do a rhythmic hand-clap together.

Haggling

Buyers often bargain, then leave the difference as a tip for luck.

Getting there

Getting there & where to stay

FromHowTime
Tokyo StationJR to Ueno, then Hibiya subway line to Iriyaabout 20 min
Narita AirportKeisei Access Express to Asakusaabout 1 h

On the day. Ōtori Shrine in Asakusa is about 7 minutes on foot from Iriya Station. The fair runs from midnight to midnight on each rooster day.

Crowds. Evenings are the busiest, with queues to enter the shrine.

Where to stay

Our pick

Asakusa

Walk to the temple early and late, when it is calmer. Many hotels and hostels.

Ueno

Two stops away on the Ginza line, with more hotels.

When to book. November is a pleasant time in Tokyo. Book 1 month ahead.

Times are typical fastest routes. Check current timetables before you travel.

Before you go

Practical tips

  • Dates. The Rooster day comes every 12 days in the old zodiac calendar, so there are two or three each November.
  • Third rooster. Folk belief says a year with three Rooster days brings more fires. 2027 has three.
  • Small rakes. Small, inexpensive kumade make good souvenirs.
Words you’ll hear

Glossary

Kumade熊手

A decorated bamboo rake sold at the Tori-no-ichi markets in November to "rake in" good fortune.

Matsuri祭り

A Japanese festival, usually held for the kami of a local shrine. The word comes from the idea of serving and entertaining the gods.

Sources

References

  • Ōtori Shrine (Asakusa), official website: Tori-no-ichi.
  • Taitō City tourism information: Tori-no-ichi.

Last checked 2026-10-12.